There’s a big difference between making special deliveries on an emergency basis and having it built into the delivery system. A customer who runs out of water or has a missed delivery probably deserves special consideration. But offering “will call status” – meaning a customer can call for service at any time – is an expensive proposition.

Such deliveries cost much more to fulfill than pre-scheduled deliveries and don’t generate additional revenue. It’s premium service at standard prices. Try asking the will call accounts about switching to a regular schedule. Our experience has been that many will readily switch (over 75%) and some actually prefer having specific delivery dates.